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In response to Wilen M.
I think you’ve really brought to the fore the uncomfortable dilemma that Carruthers research focuses on. The national park brand conjures up images of altruistic conservation of wild nature, and acts as a symbol of national pride. Yet the history of these parks suggests they are not quite so benign. The idea of rebranding national parks (by those in the business) seems unlikely, because the P.R. is still great. As Carruthers pointed out, a more representative name in South Africa may be tourist park, but that is decidedly cringe-worthy.
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